1.Why is Legendary Pictures and Thomas Tull successful ? 2.What skill sets and roles do the three te

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1.Why is Legendary Pictures and Thomas Tull successful ?
2.What skill sets and roles do the three teams have ? Is this different from usual marketing team ?
3.How does the Method work ? How did they test/use it ?
4.Should Marolda and his team serve other clients film studios and/or TV networks? Should they focus on China , following the Wanda purchase? What are benefits and challenges ?
5. Where else could the media business use data analytics ?

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